Modernising Sales & Marketing for B2B Tech Manufacturers

We’re thrilled to announce the official launch of CONVRG, our new identity as a consultancy dedicated to helping B2B manufacturers close the HubSpot Adoption Gap and build a sales and marketing engine that drives real growth.

For years, we’ve worked with technology manufacturers to modernise their sales and marketing strategies. Along the way, we discovered a critical insight: the biggest barrier to CRM adoption and digital transformation isn’t the technology—it’s the lack of leadership-driven processes.

This webinar isn’t just an event—it’s the start of a new chapter. Join us as we dive into the exact challenges we solve and share actionable strategies to help B2B manufacturers adapt, scale, and thrive in today’s competitive landscape.

 

Is Your Sales & Marketing Strategy Keeping Up with the Digital Age?

The B2B sales landscape is evolving rapidly. Traditional, relationship-driven sales models are no longer enough. Buyers are more informed, sales cycles are longer, and competition is fiercer than ever.

So, how can manufacturers modernise their approach, align their teams, and stay ahead of the curve?

Join us for this exclusive webinar to learn how to:

  • Build a predictable sales engine that drives consistent revenue
  • Align Sales, Marketing, and Customer Success for maximum efficiency
  • Overcome the biggest roadblocks to scalable sales growth
  • Leverage technology, process alignment, and data-driven decision-making
  • Use AI and automation to drive your business forward

 

What You’ll Learn

This one-hour session will provide practical, proven strategies you can implement immediately, including:

  • Why traditional B2B sales and marketing models are becoming obsolete
  • The key challenges stopping manufacturers from achieving scalable growth
  • Real-world insights from a B2B manufacturer who successfully modernised their sales and marketing strategy

 

Who Should Attend?

This webinar is designed for:

  • CEOs, Sales Leaders, and Commercial Directors in B2B Manufacturing
  • Marketing Leaders looking to improve lead generation and conversion rates
  • RevOps and CRM Managers seeking better systems for sales efficiency
  • Anyone responsible for driving sales and revenue in manufacturing

 

Why This Matters Now

  • B2B buying behaviours have changed—has your sales process evolved?
  • Companies that modernise their sales and marketing see faster growth and better ROI.
  • Failure to adapt now could mean falling behind your competitors.

 

Live Q&A

Get your questions answered directly by our expert speakers during the live Q&A session.

 

Meet the Speakers

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Serena Riches

Director of Marketing (UK and International), Frontier Medical Group

Serena Riches is a marketing leader with extensive experience in driving growth for B2B manufacturers. At Frontier Medical Group, she has successfully modernised sales and marketing strategies, aligning teams and leveraging digital transformation to deliver exceptional results. Serena will share real-world insights into how Frontier Medical Group achieved scalable growth through process alignment, technology adoption, and data-driven decision-making.

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Nicky Kelly

Senior Partner Development Manager, HubSpot

With over 20 years of experience in B2B Sales and Marketing across SaaS, travel, manufacturing, and media industries, Nicky Kelly is a strategic leader in building partnerships that drive growth. As a HubSpot Partner Development Manager, Nicky works with businesses to unlock the full potential of their CRM systems. He will share his expertise on leveraging HubSpot to modernise sales and marketing for B2B manufacturers.

Tony Dowling-1

Tony Dowling

Co-Founder, Real Inbound

Tony Dowling is the co-founder of Real Inbound and a seasoned sales and marketing leader with extensive experience in CRM tools and revenue operations. Having held senior management roles at companies like The Guardian Media Group, Local World (DMGT), and Team Rock, Tony brings a wealth of expertise in business analysis, system architecture, and change management.

Tony has over 30 HubSpot certifications and has led numerous successful CRM implementations, helping businesses overcome onboarding challenges and improve sales, marketing, and customer service performance. His deep understanding of the obstacles teams.

 

Event Details

Date: 17th April 2025
Time: 10:00 AM GMT
Location: MS Teams

 

Why You Should Attend

This webinar is your opportunity to learn from industry leaders and gain actionable insights to modernise your sales and marketing strategies. Don’t miss out on this chance to stay ahead in the competitive B2B manufacturing landscape.

 

Reserve Your Spot Today

Spaces are limited—secure your place now to join us for this exclusive event.

REGISTER FOR WEBINAR